Insurance Defense Marketing Services
Insurance defense law firms traditionally build client relationships with insurance carriers, self-insureds, and municipalities over many years. In today’s rapidly changing legal climate, these relationships are increasingly being replaced or supplemented with a formalized application process.
You need help with insurance defense marketing if:
- The majority of your business comes from only a few clients
- Firm rainmakers are nearing retirement
- You want to expand geographically
- You want to add new areas of insurance defense
- You do not have an in-house marketing department
- Attorneys need business development training
Many insurance defense law firms never needed a structured marketing program … until now. If you and other attorneys at your firm are not constantly focused on building new accounts, your law firm can suffer eroding revenues and profitability through normal attrition. The challenge is while you may be busy meeting the demands of current clients, you are not spending enough time developing new accounts.
Legal Expert Connections, a national legal marketing agency, can help you grow your insurance defense law practice. We maintain a database of targeted General Counsel, panel counsel managers, litigation managers, risk managers, claims managers, and other insurance professionals responsible for hiring and retaining insurance defense law firms for participation in a preferred panel counsel program.
We’ve also created a structured business development course of action, starting with a list of contacts, to guide your firm step-by-step through the process to attract and retain new clients. We work with your team to increase your chances of selection as approved outside counsel for insurance panels maintained by carriers of interest to you.
Discover the following benefits from a rigorous insurance defense marketing program:
- Save time by getting access to a current, customized list of hiring managers
- Start the dialogue with new risk and litigation managers who hire outside counsel
- Get on insurance carrier lists for consideration in relevant claims defense cases
- Build your referral network by participating in the right industry events
Take control of your insurance defense marketing activities today. Don’t leave business development to chance. Start now, and within 90 days you can be on your way to an expanded law practice.
Contact an Insurance Defense Marketing Professional Today
Margaret Grisdela, author of Courting Your Clients and president of Legal Expert Connections, is available at 1-866-417-7025 or via email to discuss your insurance defense marketing needs. Contact her today.
