The Labor Day holiday marks the beginning of a natural selling cycle. Children are back in school, summer vacations are fond memories, and workers become more focused on the job. The time period between September and late November represents an excellent opportunity to energize your law firm business development efforts.
Here are five simple ways to accelerate your revenue generation plans:
- Start a monthly client newsletter
- Increase your LinkedIn visibility
- Identify new prospects you want to contact
- Update your firm resume
- Add new content to your website
Marketing to Current Clients
Current clients represent 100% of your revenue base, so you want to stay in close communication with them. A monthly newsletter featuring substantive content is an ideal way to stay top-of-mind in the competitive legal services field. LinkedIn social media marketing also offers a wide range of cost-effective marketing techniques.
Here are some content ideas for a newsletter and LinkedIn social media marketing:
- Favorable case outcomes achieved by the firm’s attorneys
- Case law updates about recent significant court rulings
- New compliance requirements for federal, state, or local matters
- Attorney participation in Bar, industry, or charitable events
As a Constant Contact partner, we can help you quickly launch and maintain a monthly newsletter. We also serve as an administrator for law firm LinkedIn accounts.
Reconnect with Past Clients and Prospects
This Fall, schedule time to remind past clients that you remain available to help them with new matters. This also applies to prospects you’ve spoken to who did not retain you, perhaps because their panel was full. A good way to reconnect is to share news of a favorable outcome or pending legislation. You can also offer to discuss a potential matter or present an educational webinar.
Identify New Prospects
It takes time to develop a new account, so you always want to be looking for new opportunities. There are several ways to target new prospects, including new market entrants, expanding to self-insured corporations, or adding new lines with an existing carrier.
How to Become Panel Counsel
If your insurance defense law firm is asking how to become panel counsel for a property and casualty insurance carrier, give us a call. Our insurance defense marketing campaigns have helped more than 250 insurance defense law firms in 43 states pursue new client opportunities.
Legal Expert Connections, Inc. offers three key benefits to insurance defense law firms nationwide:
- We are the leading U.S. legal marketing agency specializing in the insurance defense market. We make it our business to identify who you need to contact at an insurance company, corporation, or municipality to be considered as a defense panel counsel member. We accelerate your business development process by helping you focus on introducing your law firm to new prospective clients.
- You get a structured business development process. We guide your law firm through a proven three-step campaign that brings discipline, focus, and productivity to your marketing efforts.
- Increase revenue with professional, Bar-compliant legal marketing campaigns. We do the research to identify insurance panel managers, so you can focus your time on the business development process.
Contact Margaret Grisdela, an insurance defense marketing consultant, at 561-266-1030 or via email. Connect with Margaret Grisdela on LinkedIn.