At Legal Expert Connections, Inc., we make it our business to identify who you need to contact at a property and casualty insurance company, self-insured corporation, or third-party administrator to gain consideration on their outside panel counsel program. We then create a campaign to help you introduce your law firm to litigation panel managers.

Contact Margaret Grisdela by phone at 561-266-1030 or via email to talk about a business development campaign for your defense law firm. There is no cost for an initial phone consultation, and we encourage your phone call or email.

Insurance defense law firms that are trying to determine how to get on insurance panels for P&C insurance companies quickly discover that it is very time-consuming, if not impossible, to find the litigation panel manager they need to contact. Many of our clients turn to us after they have tried (and failed) to conduct their own panel counsel campaign internally.

How to Get on Defense Panels at Insurance Carriers

We have helped more than 250 insurance defense law firms in 43 states create and launch targeted marketing campaigns for a wide range of practice areas, including:

We are available to launch your customized business development campaign quickly. Don't let the competition get to these valuable prospects before you do!

A Structured Approach to Panel Counsel Campaigns

One of our popular services is to guide your insurance defense law firm through a three to four-month business development campaign. You get the benefit of a structured three-step process that brings an enhanced level of discipline and focus to your business development efforts.

Step #1. Professional Marketing Materials

We start by preparing attractive marketing materials that your firm can use in making an initial introduction to a panel counsel manager. Your personalized firm resume will highlight key partners, practice areas, courts covered, trial experience, diversity profiles, and other requested firm information.

Helping your firm to stand apart from competitors is a primary focus. Credentials, specialized services, and other distinguishing factors are all emphasized in the firm resume.

Step #2. Prospect List Customized to Your Practice

Working with our database including thousands of insurance industry contacts, we identify the litigation manager in charge of the approved panel selection process for your geographic area and within the lines of coverage of interest to you.

Step #3. Guidance on Contacting Panel Managers

Your team will get the guidance they need to reach out to litigation manager prospects in a professional way. We indicate who you need to contact and what to submit in order to be considered as an approved panel member.

Direct contact with prospective new clients is our goal for your firm. We do all the time-consuming background research to identify the right contacts, while you can focus your limited time on the actual business development process.

We are very familiar with attorney advertising guidelines and strive to develop bar-compliant marketing materials. Our campaigns have withstood the scrutiny of one of the toughest state bar associations in the country.

What Our Clients Say

"I wanted to directly thank you for your assistance, as I am 100% positive we wouldn't have obtained this carrier client without you."

"Just wanted to let you know that our marketing resulted in a new client. I just signed paperwork today."

Contact Us Today to Discuss Insurance Defense Marketing for Your Firm

If your insurance defense law firm is asking how you can get on more insurance panels, contact Margaret Grisdela via email or by phone at 561-266-1030. We have helped more than 250 insurance defense law firms in 43 states pursue new insurance panel counsel clients.

Many of our clients are particularly interested in pursuing the following panel counsel opportunities:

AIG Crum & Forster Main Street
Amerisure Farmers The Hartford
AmTrust GEICO Tokio Marine
Chubb Great American Travelers
CNA Liberty Mutual Zurich


Legal Expert Connections, Inc. offers three key benefits to insurance defense law firms nationwide:

  1. We are the leading U.S. legal marketing agency specializing in the insurance defense market. We know the panel counsel process, and can accelerate your business development efforts by identifying who you need to contact.
  2. Increase revenue with professional, on-going panel counsel campaigns. We do the research to identify insurance panel managers, so you can maximize your opportunity for new panel counsel appointments.
  3. Save time and money. You get quality marketing materials and targeted, accurate prospect lists. No need to invest in senior in-house marketing / business development staff with the associated overhead expense for office space, equipment, and benefits.

Contact Margaret Grisdela, an insurance defense marketing consultant, at 561-266-1030 or via email. Connect with Margaret Grisdela on LinkedIn.